Oscillating in Metaverse #5
Top metaverse news for this week (Sep 2 to Sep 8)
From Legal to Education to Fashion, this week’s Oscillating in Metaverse newsletter includes exploding use cases from different industries apart from Gaming. We also bring you a news highlight section, ‘Across the Metaverse’ from this edition. Let us learn how the metaverse is touching and transforming the world as we know it.
Metaverse Trademark Filings Through August Exceeded All Of 2021
With the growing popularity of the metaverse, companies are racing with venturing into creating a digital footprint through innovative web3 projects. Brand owners are also seeking protection for their legal identities, assets, and licenses through trademarks, copyrighted content, design patents, etc. As a result, the US Trademark and Patent Office (USPTO) has recently experienced a significant rise in trademark applications as companies rush to protect their goods and services in the virtual sphere.
As per the Intellectual Property lawyer Mike Kondoudis, in 2022, more than 4,150 trademark apps have been filed for metaverse, virtual, and web3 “goods/services” with the U.S. Patent and Trademark Office through August 31. He revealed in a tweet that this number exceeds the total of 1866 fillings in 2021.
USPTO is being careful in application processing as they expect a rise in the number of disputes related to fair usage. This news uncovers issues from another angle for enforcement authorities and brands in the absence of regulations in the industry.
Read more: CoinTelegraph
Meta Getting Universities Into The Metaverse Through a $150 Million Project
Meta will be opening 10 virtual campuses as a part of its $150 million Immersive Learning Project. It is partnering with VictoryXR, an Iowa company that is designing virtual campuses. Creators from all over the world will join the campuses to gain skills through an immersive experience.
The Global Campus of the University of Maryland is one of the campuses. More than 45,000 students of this university will now be able to convene and share their experiences in the virtual domain. Other universities that are part of this project are Alabama A&M University, South Dakota State University, University of Kansas School of Nursing, Florida A&M University, West Virginia University, New Mexico State University, California State University, Dominguez Hills, and Southwestern Oregon Community College.
Meta will be donating Meta Quest headsets to the universities to include them in the courses for their students. Through this initiative, Meta plans to increase access to education on immersive technologies.
Read more: Bitcoinist
New York Fashion Week Takes Up the Metaverse Challenge
As brands continue to explore innovation in the virtual space, New York Fashion Week is coming up with a digital edition. Digital fashion house and Metaverse production studio, Immersive Kind, has launched “The Other World,” an event on September 4, in conjunction with the New York Digital Fashion Week 2022. The afterparty in the metaverse, however, is scheduled for September 11.
Along with Studio Multi, Immersive Kind is showcasing its interest in repurposing real-world abandoned industrial spaces via Metaverse platforms. NYFW will feature a combination of physical and digital events, the latest collections from brands and designers including Tommy Hilfiger's phygital show. Among other endeavours, the launch of Puma's metaverse website Black Station is also in news.
Read more: XRToday
Across the Metaverse:
Sri Lankan skipper, Kumar Sangakarra, is forming a sporting metaverse company Behaviol with Australian entrepreneurs.
Metaverse Magna raises $3.2 million at a $30 million valuation to build Africa’s largest gaming DAO
Franklin Templeton joins metaverse push with new ETF
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