Oscillating in Metaverse

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Oscillating in Metaverse #7
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Oscillating in Metaverse #7

Top metaverse news for this week (Sep 23 to Sep 29)

Yomi Sanghvi
Sep 29, 2022
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Oscillating in Metaverse #7
ometaverse.substack.com

In this week’s Oscillating in Metaverse edition, we bring you news around, across, and in the metaverse.

Dubai Metaverse Assembly: The vision to be a leading metaverse economy in the world

Dubai Metaverse Assembly event in the metaverse

The Dubai Metaverse Assembly kicked off on Wednesday September 28, 2022. Around 500 attendees, guests, and delegates, including government ministers, business leaders, global corporations, key decision makers and the metaverse community, share insights on the metaverse and how to unlock its potential. The event is graced by the presence of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council. He informed,

Through the Dubai Metaverse Assembly, we aim to provide a global platform for the metaverse community to discuss new opportunities emerging from this new technology and promote knowledge-sharing and partnerships between entrepreneurs and innovators. We also look forward to discussing how the metaverse can generate solutions for some of the world’s most critical challenges.

The Chairman of The Executive Council of Dubai and the Chairman of the Board of Trustees of the Dubai Future Foundation, also stated the metaverse would shape a new digital future for humanity.

Twitter avatar for @HamdanMohammed
Hamdan bin Mohammed @HamdanMohammed
I attended the Dubai Metaverse Assembly at the Museum of the Future today. More than 500 global experts are in Dubai to design the future of the metaverse and explore its potential applications. Dubai remains a global hub for testing and developing future technologies
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12:23 PM ∙ Sep 28, 2022
1,942Likes342Retweets

The assembly also witnessed participations from government entities and local organisations, such as the Dubai International Financial Centre, VARA, Majid Al Futtaim, DAMAC and Dubai Digital, among others, with the aim of evaluating national projects and exchanging experiences on the metaverse.

Twitter avatar for @DubaiFuture
Dubai Future Foundation @DubaiFuture
Let's dive into how Metaverse technology can enable people and operations to boost the resilience and sustainability of their supply chains, with none other than @ssulayem, Group Chairman and CEO, @DP_World. #DubaiMetaverseAssembly
1:11 PM ∙ Sep 28, 2022
12Likes1Retweet

Many international organisations and companies also participated in the assembly, including the World Economic Forum, META, Binance, MasterCard, The Sandbox, Bedu, PwC, Accenture, BCG Digital Ventures, Dubai Blockchain Center, and Decentraland, among others.

Read more: Emirates News Agency - WAM

Walmart Enters the Metaverse with Roblox

Walmart has entered metaverse on Roblox. The retail giant announced on Monday about the launch of two immersive experiences Walmart Land and Walmart's Universe of Play on the gaming platform.

Twitter avatar for @Walmart
Walmart @Walmart
See Walmart like never before 😎 Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances. Let’s go! walmrt.us/3SE6eo9
4:05 PM ∙ Sep 26, 2022
983Likes171Retweets

With its move in the metaverse, the retailer attempts to connect visitors with virtual merchandise (AKA verch) that have real life matches on walmart.com and in the chain’s stores. William White, Chief Marketing Officer, Walmart, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond.

Source: Gerben Intellectual Property

Earlier this year, Walmart has quietly filed for metaverse-related trademarks. The company has not commented on if and how the retailer plans to use those trademarks. All that is shared is that Walmart is not focusing on making money from its immersive experience. Well, well! We look forward to the adventures of the retailer in the virtual space.

Read more: Retailwire.com

Metaverse Technology Opens Up a Wider World of Privacy Concerns

Metaverse is slowly gaining adoption from businesses and consumers. However, this expansion of digital experiences accessible through immersive headsets and related technologies is generating concerns about the information that’s collected on people who wear the devices, and how to protect it.

Devices such as Meta Platforms Inc.‘s Quest and Microsoft Corp.‘s HoloLens can record information about a person’s movements, appearance, and surroundings. Apps on the devices also may draw data from games, fitness programs, or other digital activities. Though, users may not realize the extent of the information-gathering. If they get to know, they will not be willing to onboard the metaverse platforms. New laws may be necessary to keep data from the metaverse’s immersive digital worlds private and secure.

Read more: Bloomberg Law

In the Metaverse

Featured article: With the match made in the metaverse, BALENCIAGA X Fortnite, you get to see the best of both worlds; Fashion and gaming. The result, after the brand created a series of virtual looks for Fortnite, Balenciaga search volumes increased by 49%. Read about How Balenciaga Does Marketing in the Fortnite Metaverse.

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Across the Metaverse

Lenovo ThinkReality VRX —New All-in-One Virtual Reality Solution Designed for the Enterprise Metaverse

‘PUBG’ creator’s next project is an open source metaverse for everyone

Asia’s largest metaverse platform Zepeto ramps up global expansion

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